How to have your data removed from DATA_BI.
What DATA_BI processes. DATA_BI is an internal business-intelligence tool used by OXO to consolidate advertising and page performance reporting for the Facebook Pages, Instagram accounts and ad accounts that OXO manages on behalf of its clients.
It reads aggregated metrics only — impressions, reach, clicks, spend, follower counts and comparable campaign-level figures. These records are keyed by Page, ad account or campaign. DATA_BI does not store profiles, contact details, or any record indexed by an individual user identifier.
If you remove DATA_BI from your Facebook account settings, Facebook notifies this endpoint automatically and any data associated with your identifier is removed. No action is required from you.